Using Data to Inform Annual Giving Strategy 2013 is a webinar dedicated to a new perspective on methods to prepare and analyze donor data in academic institutions, including:
- Data analysis methods to assist in driving solicitation strategies
- Key segmentation strategies to maximize return on investment
- How to gather information beyond your database through efficient and effective survey techniques
- Essential elements needed to assess solicitation tool effectiveness
- Basic and advanced ways to utilize the information gained
Using Data to Inform Annual Giving Strategy 2013 brings together advancement managers.