VISUAL MERCHANDISING: The Basics of Excellent Presentation 2016

  • 11 Aug 2016
  • Webinar

Description

The VISUAL MERCHANDISING: The Basics of Excellent Presentation 2016 is a webinar that covers topics such as:

  • How customers remember and retain experiences
  • Why people buy
  • What we experience as we walk into the store: Lighting
  • What we see as we walk up to a store: Windows and Facades
  • The Basics of Good Design - Flow, Balance, Angles, Geometry, Color
  • What moves us from place-to-place within the store: Focal Points
  • Color Spotting, Vertical Colorization and how to create the perfect color palette for your store
  • Retail Color Psychology: how each color influences us emotionally, physically and psychologically. Which colors sell best, which help us shop longer and what to avoid for certain retail applications
  • Sensory Merchandising: See/Hear/Smell/Touch and Taste
  • Signage and how to make it clear and unique for your image, brand and customers
  • The Feel or Vibes in your store matter - how to keep them positive to attract and retain customers

The VISUAL MERCHANDISING: The Basics of Excellent Presentation 2016 is intended for:

  • Beginning or visual merchandisers with less than 5 years of experience
  • Store Managers
  • Store Owners
  • Department Managers
  • People considering opening a retail store

Past Events

Important

Please, check "VISUAL MERCHANDISING: The Basics of Excellent Presentation" official website for possible changes, before making any traveling arrangements

Event Categories

Business: Management, Marketing & Sales

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