The VISUAL MERCHANDISING: The Basics of Excellent Presentation 2016 is a webinar that covers topics such as:
- How customers remember and retain experiences
- Why people buy
- What we experience as we walk into the store: Lighting
- What we see as we walk up to a store: Windows and Facades
- The Basics of Good Design - Flow, Balance, Angles, Geometry, Color
- What moves us from place-to-place within the store: Focal Points
- Color Spotting, Vertical Colorization and how to create the perfect color palette for your store
- Retail Color Psychology: how each color influences us emotionally, physically and psychologically. Which colors sell best, which help us shop longer and what to avoid for certain retail applications
- Sensory Merchandising: See/Hear/Smell/Touch and Taste
- Signage and how to make it clear and unique for your image, brand and customers
- The Feel or Vibes in your store matter - how to keep them positive to attract and retain customers
The VISUAL MERCHANDISING: The Basics of Excellent Presentation 2016 is intended for:
- Beginning or visual merchandisers with less than 5 years of experience
- Store Managers
- Store Owners
- Department Managers
- People considering opening a retail store