Washington/Oregon MGMA 2011 Joint Annual Meeting 2011

This conference will focus on the new value demands that lie ahead for us in healthcare.

Sustainability is the capacity to endure. For us in healthcare, it is the ability to remain viable by employing strategies to increase the quality of care while maximizing compensation and decreasing costs.

Value is defined as relative worth, merit, or importance. Until now, healthcare has been exempt from the demands of value while other industries have been subject to this theory for centuries. In the future, we as healthcare professionals must lead our practices in providing services which exceed customer wants and needs if we are to survive and grow.