Who's Next and Premiere Classe in Dubai 2nd edition 2010

For its second edition, WHO S NEXT & PREMIERE CLASSE IN DUBAI asserts itself as the future Middle-East fashion expert and the essential meeting point for the region s fashion actors.

WHO S NEXT & PREMIERE CLASSE IN DUBAI is aimed at three types of visitors in the region.

INTERNATIONAL BUYERS
The international buyers who attended the first edition really enjoyed the exhibitor selection and business-oriented atmosphere of this unique concept in this region of the world. So as to attract influential buyers for the 2010 edition, WHO S NEXT & PREMIERE CLASSE will use their Paris and foreign events as a promotion platform. This last event in the purchasing season calendar will give our exhibitors the opportunity to develop their contacts with large luxury groups and local importers.

THE REGION MULTI-BRAND RETAILERS
The trade show s product mix, unusual for this region, should give retailers the
opportunity to find the best in international fashion. WHO S NEXT & PREMIERE CLASSE IN DUBAI should become their main source of information. Already present in Japan, Brazil, Spain, Korea and China, the agent network will be extended to the Gulf region (Saudi Arabia, Bahrain, Qatar, Kuwait, Oman, UAE, Iran) and bordering countries (Lebanon, Israel, Jordan, Syria, India, Pakistan, Egypt). Our goal: to use the expertise and culture of the local agents to attract the region s retailers.

NEW INVENTORS
WHO S NEXT & PREMIERE CLASSE IN DUBAI must attract the new distribution actors, i.e. the potential local investors, large fortunes and influential families that are tomorrow s buyers. To convince them to invest in the fashion sector, the trade show should increase the number of events (parties, exhibitions, fashion shows, previews ). Therefore, to increase the trade show s attractiveness, WHO S NEXT & PREMIERE CLASSE IN DUBAI will take place in the prestigious Jumeirah Madinat Resort in Dubai. This highly fashionable venue is known for welcoming Art Dubai, one of the most avant-garde trade shows in the Emirates metropolis. Facing the sea, this complex reminiscent of Arab palaces will welcome our exhibitors
on 7,000 square meters.