Writing Right for the Web: Social Media, Mobile, and Traditional Sites 2012

Writing Right for the Web: Social Media, Mobile, and Traditional Sites 2012 is a course that covers topics such as:

• Your website as a magazine series
• How people read your website
• Making your Web content scannable
• The role of a Web editor
• Using Web-friendly online publications
• Writing like a direct marketer on your website
• Writing for search engine visibility
• Presenting the content on the page

Writing Right for the Web: Social Media, Mobile, and Traditional Sites 2012 brings together anyone who is responsible for social media page, website and mobile site content from stand-alone work units such as an academic department or centralized marketing department.