The International Public Relations Association World Congress (IPRA 2015) covers topics such as:
- The need to raise new requirements from stakeholders around transparency and ethics
- The decline of trust towards organisations, brands, government and media
- Can everyone be a leader?
- The new leaders - organisations and personalities that are today`s thought leaders
- From statement to attitude. Instead of saying something, PR will be about being something
- From PR to leadership - what it takes to be a leader for a brand or organization. What are the new requirements which will take us on the road to leadership?
The International Public Relations Association World Congress (IPRA 2015) brings together attendees involved or interested in:
- Public relations and communication
- Social responsibility
- Social media
- Community relations
