Mobile Payments & NFC 2014 is a conference that covers topics such as:
- Consumer adoption: Understand what consumers want from mobile payments to change their behaviour towards mobile payments and to increase uptake
- Business model: Make money across the value chain from new payment infrastructures
- Personalised and profitable customer experience with mobile payments and NFC: Successfully integrate marketing, advertising, offers and loyalty programmes into mobile payments systems and NFC applications
- What the Merchant wants: Learn what is profitable for merchants and understand their motivations to create value propositions that will drive up-take and integration of NFC and mobile payment technology
- Innovative payment technologies: Evaluate the pros and cons of the different technologies you can use across NFC, QR codes and Bluetooth, to create secure, easy-to-use
Mobile Payments & NFC 2014 brings together senior attendees from leading operators across Europe and The Middle East including VPs, SVPs, Managers, Directors and Specialists of::
- M-Commerce
- Mobile Payments
- Retailer Engagement
- Commercial Management
- Mobile Marketing
- Mobile Financial Services
- Payment Solutions
- Mobile Innovation
- Business Modelling and Development
- Mobile Partner Programmes
- Contactless Payment
- Innovation Strategy
