Social Media Policies and Guidelines - How to be Compliant, Yet Creative and Successful on Social Media Sites 2012 is a webinar that covers topics such as:
- Your rights as an employer to establish a social media policy and guidelines
- What is a social media policy?
- Define the guidelines of each social network, its culture, and success factors, and best practices
- What to include in your social media policy
- Morale and respect among coworkers, and managing expectations
- Professionalism: how to interact, engage vs broadcasting automated messages
- Develop brand ambassador programs that enhance the social media policy
- Creative ways to engage employees to use social media
- How to assess the culture of each social platform and determining which is the best for your firm
- Develop incentives and rewards for excellent social media performance
- How to blend your HR social media policy with your Corporate Communication Department
- Determine where you are getting the most impressions, and the source where you will likely drive the most traffic to your website (career page)
- Relevant case studies
- Introduce tools that can manage your social media monitoring
- Designing a policy which corresponds to your business
- When does dress make a positive or negative impact on performance?
Social Media Policies and Guidelines - How to be Compliant, Yet Creative and Successful on Social Media Sites 2012 brings together:
- First line Supervisors and Management
- Human Resource Professionals
- Training and Learning Professionals
- Recruiters and Employment Specialists
- Consultants and Business Owners
- Compliance Officers
