Aestetica 2010

14th Mediterranean Beauty, Wellness and Hairstyle Exhibition.

The purpose of the event, organized by Fiere di Parma on a partnership basis with the Eventi Italia company of Naples, is to give business-men and buyers who deal in beauty therapy, wellness and hairstyle sector in general the chance to meet each year, with particular reference to the market of central-southern Italy. This is why the Mostra d Oltremare trade-fair center of Naples was considered the ideal location for the venue, one certain to attract the attention of the reference market. The various segments of beauty, wellness and hairstyle market will be presented in a single event as they have now become strictly interdependent on each other: from Trichology to Wellness, without neglecting Nature and Beauty Therapy, the synergy amongst the sectors is strong, since organizations like wellness centers, beauticians salons, gyms and hotels now offer complete packages of solutions for personal care. The success of Aestetica 2010 is assured by the great enthusiasm with which we propose all the innovations and options available for the sector, certain that professional visitors will find the quality they expect as well as a wide range of exhibitors and lots of comprehensive and interesting professional information presented and discussed by the most prestigious names in the world of beauty therapy, wellness and hairstyle. With 500 trademarks and 35.000 business-men and buyers, the event has now become a reference point for the beauty therapy and wellness market which, as shown by research and the previous editions of the fair, still possesses good margins for growth throughout southern Italy in both quantitative and qualitative terms.