10 Blots on the Digital Media Landscape that Marketers Should Heed 2018 is a workshop dedicated to challenge assumptions and provoke discussion and a healthy scepticism.
10 Blots on the Digital Media Landscape that Marketers Should Heed 2018 covers topics such as:
- Digital marketing is not marketing
- Digital media are not revolutionary
- Digital communications lead to unattractive brand behavior
- Consumer need for engagement is a myth
- Algorithms make erroneous assumptions and limit choice
- Digital marketing is obsessed with numbers at the expense of human understanding
- Social Media works for people not brands
- The internet is facilitating the creation of media monopolies
- The language of digital marketing is inflated, specious and vague
- ‘Content’ is predominantly digital landfill at the expense of big brand ideas