The 20:20 Digital Marketing Summit 2016 is dedicated to best practice in the rapidly changing world of digital marketing.
The 20:20 Digital Marketing Summit 2016 covers topics such as:
- Can you treat all your marketing as digital by default?
- Why is digital now fundamental to marketing?
- How empowered employees can drive engaging, real-time marketing
- The importance of an integrated omnichannel approach
- Managing the risks of empowerment: putting a robust escalation process in place
- Understanding what skills and training employees need
- The symbiosis between sales and marketing: how can data-sharing be optimised?
- Should marketing have control of overall digital strategy?
- Is personalisation now a prerequisite of successful marketing?
- Where does each marketing channel deliver the greatest value?
- How can B2B and B2C learn from each other?
- Digital marketing best practice – what lessons do different sector experiences provide?
- Pushing the boundaries of personalised marketing
- Why is personalisation so important?
- Understanding the opportunities available from different kinds of data
- Mobile Voting and Panel Discussion
- To what extent could leveraging your existing data be more important than finding new data?
- How to ensure that your in-house data structures are in order
- Improving marketing through analytics
