2nd Asia Conference on Marketing Trends (ACMT 2014) is dedicated to issues related to specific marketing disciplines, including:
- Marketing and Public Policy
- Consumer Psychology
- Marketing Channels
- Advertising Management
- Marketing Dynamic Capabilities
- B2B Marketing
- Marketing Education and Teaching Innovation
- Brand and Communication
- Marketing in Emerging and transition Economies
- Brand Management
- Marketing Management
- Business Analytics
- Marketing Research Methods and Analytics
- Consumer Behaviour
- Marketing Strategy
- Corporate Branding
- Marketing Technology and Innovation
- Corporate Responsibility
- Marketing Theory and Applications
- CRM
- Mobile Marketing
- Cross-Cultural Marketing
- Negotiation and Relationship Selling
- Cultural Marketing
- New Product Development
- Demand Forecasting
- Non-Profit Marketing and Fundraising
- Design and Colour Marketing
- Offline Marketing Communication
- Distribution
- Online Marketing Communication
- Eco-Marketing
- Personal Selling
- E-Commerce
- Political Marketing
- E-Marketing
- Pricing Strategies
- Ethics and Social Responsibility
- Public Sector Marketing and Communication
- Experimentation in Marketing
- Relationship Marketing
- Fashion Marketing
- Retail Marketing
- Global Consumer Behaviour
- Retailing and Pricing
- Global Marketing Challenges
- Return on Marketing Investments
- Global Product Innovation Management
- Rural Marketing
- Healthcare Marketing
- Sales & Distribution
- Household Behaviour
- Sales Management
- Industrial Marketing
- Services Marketing
- Interactive Advertising
- SME Marketing
- International Marketing
- Social Marketing
- Knowledge Management
- Sports Marketing
- Market Orientation
- Strategic Marketing
- Market Structure and Pricing
- Sustainability and Green Marketing
- Marketing and Innovation in International Markets
2nd Asia Conference on Marketing Trends (ACMT 2014) brings together:
- Researchers
- Academic experts
- Professionals
- Business leaders
- Policy makers
- Educators
- Government employees