The 4th CMO Innovation Summit 2019 covers topics such as:
- Innovative practices, successful strategies & effective execution roadmaps for Marketing Leaders
- Latest digital, data-driven & disruptive marketing trends impacting CMOs in Hong Kong & Asia
- Aligning data to fit evolving customer needs in real-time
- Humanising brands through effective content-marketing & impactful storytelling
- Driving great customer experience with great company culture
- Taking personalised customer experience to the next level with Gamification, AI, IoT & human-touch
- Ensuring the right mix of talents & capabilities within the marketing function to meet future business priorities
- Balancing marketing investments to keep pace with innovation, tech & evolving business needs
The 4th CMO Innovation Summit 2019 brings together senior attendees of:
- Marketplace
- Marketing
- Branding
- Advertising
- E-Commerce
- Digital
- Commercial
- Customer
- Communications
- Content
- Strategic Management
- Experience
- Sales & Marketing
- Marketing Communications
- Social Media
- Media
- Consumer Data
- Consumer Relationship
- Loyalty
- Marketing Analytics
- Corporate Relations
- Promotions
- Market Research
- Public Relations
