9 Principles for Branding Your Capital Campaign 2013 is a webinar that covers topics such as:
- Linking an institutional and campaign brand
- Understanding what a brand is
- Planning and deploying a brand for a campaign
- 9 creative principles of campaign communications, including:
9 Principles for Branding Your Capital Campaign 2013 is intended for:
- Advancement executives
- Campaign directors
- Development and marketing managers
- Advancement communications professionals
- Design professionals