Digital Pharma Multichannel Marketing Boot Camp Europe 2017 is a conference that provides an insight on how to create effective and sophisticated digital and multichannel marketing (MCM) strategies.
Digital Pharma Multichannel Marketing Boot Camp Europe 2017 covers topics such as:
- Discover your customers’ digital habits
- Find your digital physician and patient targets online
- Explain the latest FDA social media guidelines and create initiatives that pass review
- Create a customer journey map
- Articulate which channels — from web and mobile, to e-details, e-blasts and more — to include in your plans and why
- Initiate a content marketing campaign
- Use keyword research to uncover the natural lexicon of your patients
- Design a measurement plan that enables rapid optimization