Elevating Your Parent Giving Program 2015 is a webinar that covers topics such as:
- Parent Program Structure
- Parent programs and relationships across campus
- Annual fund (unrestricted and designated to support opportunities)
- Welcome calls to incoming freshman/transfer families
- Parent development committee
- Institutional Context
- Committees
- Multiple opportunities for involvement (beyond tuition and annual fund donations)
- Giving expectations (median, not minimum)
- Results
- Goal of cultivation rather than only outward fundraising
- Communications
- Welcome invitation to incoming families and for parent committee
- Website community
- Solicitations and appeals
- Parent guide
- Parents of Alumni Development
- Results
- Lasting cultivation
Elevating Your Parent Giving Program 2015 is intended for advancement professionals, including:
- Parent relations professionals
- Annual giving managers
- Advancement services staff
