Forrester`s Consumer Marketing 2019 is a conference that covers topics such as:
- What utility marketing is and how it differs from campaign-based approaches
- How the post-campaign era transforms brand building
- How to use marketing automation technology to deliver highly contextual, real-time interactions
- How to launch programs that balance business objectives with customers` needs
Forrester`s Consumer Marketing 2019 brings together:
- VPs and directors of marketing communications and media
- Marketing leaders with brand responsibilities
- Senior marketing leaders responsible for marketing innovation
- VPs and directors of digital and interactive marketing