Marketing Planning 2012 is a webinar that covers topics such as:
- How marketing information and market research is gathered, analyzed, and used
- The marketing planning process
- Product marketing, including new product development
- How target markets are identified and pursued
- Key issues in placement and distribution planning
- Marketing issues involved in establishing the promotional mix and in setting prices
Marketing Planning 2012 brings together adult learners interested in expanding upon an understanding of basic marketing principles.
