Principles of Marketing for Nonprofit Organizations 2012

  • 15 Aug 2012
  • Webinar

Description

Principles of Marketing for Nonprofit Organizations 2012 is a webinar that covers topics such as:

  • The service-intensive nature of nonprofit program activities
  • What marketing is within the nonprofit environment
  • The importance of customer satisfaction and how expectations play a role in satisfaction with service products
  • How the marketing mix is expanded for service products (the Three Ps of Services Marketing)
  • The importance of and explain the process of nonprofit marketing plan
  • The role of ethics in nonprofit marketing
  • How new service products are developed by nonprofits
  • How target markets can be identified for donors

Principles of Marketing for Nonprofit Organizations 2012 brings together adult learners interested in gaining a basic understanding of marketing within a nonprofit organization.

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Event Categories

Business: Marketing & Sales

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