Principles of Marketing for Nonprofit Organizations 2012 is a webinar that covers topics such as:
- The service-intensive nature of nonprofit program activities
- What marketing is within the nonprofit environment
- The importance of customer satisfaction and how expectations play a role in satisfaction with service products
- How the marketing mix is expanded for service products (the Three Ps of Services Marketing)
- The importance of and explain the process of nonprofit marketing plan
- The role of ethics in nonprofit marketing
- How new service products are developed by nonprofits
- How target markets can be identified for donors
Principles of Marketing for Nonprofit Organizations 2012 brings together adult learners interested in gaining a basic understanding of marketing within a nonprofit organization.