Social media marketing has rapidly evolved to the extent that it is no longer enough to just get on board the social media marketing train . Marketers are bombarded with tools and technologies without a real understanding of integrating social media effectively.
Social Media Marketing The Way Forward enables marketers develop and manage a sound strategy for your ongoing and future social media marketing projects, with practical and valuable insights shared by some of the most successful brands and campaign creators in both B2C and B2B social media marketing.
Key topics: - Building a successful marketing strategy with social media, effectively aligning this with overall business needs
- Finding and tracking the right measures and metrics to monitor and convert effectiveness
- Defining realistic KPIs and goals of social media marketing to maximise social media potential and increase ROI
- Comparing and selecting the right social media tools and channels for your marketing campaigns
- Allocating resources for your social media marketing initiatives
- Getting There: Identifying and managing operational pitfalls and obstacles so that you get the most out of social media marketing
