Strategic Marketing for Entrepreneurs 2012 is a webinar that covers topics such as:
- Basics of strategy, including the three levels of strategy and the five competitive forces identified by Michael Porter
- Role of strategy and marketing in an entrepreneurial setting
- Role of marketing in the discovery stage of a new venture
- Marketing basics, including the marketing process and the Four P`s
- Role of strategic planning in the entrepreneurial process
- Evaluation of the market for a new venture, including market segmentation, target marketing, and exploring customer needs
- Factors for success in creating a new venture business plan
- Key elements of a marketing plan
Strategic Marketing for Entrepreneurs 2012 brings together adult learners interested in understanding the strategy and marketing challenges in starting a new business.