Technology & Marketing Connect 2015

  • 11 Jun 2015
  • Westin Mumbai Garden City, India

Description

Technology & Marketing Connect 2015 is a conference dedicated to marketing, technology, IT, digital marketing, social media, big data, analytics professionals across different sectors.

Technology & Marketing Connect 2015 covers topics such as:

  • Blueprint of Performance Marketing : Business Strategies and Technologies to Build and Measure Success
    • Build performance - driven organizations that exceed ROI expectations and outpace the competition
    • The processes, technologies, and strategies that are redefining the marketing environment
    • Build Marketing - Technology relationship for innovation
    • Turning marketing data into intelligence, and intelligence into action
    • Develop talent and culture to leverage marketing technology investments
  • The Future of Marketing: Data, Customer, Technology
    • Combination of big data-from mobile, video, and social channels-with increasingly sophisticated analytics tools could transform marketing from zero to hero
    • Customer may be driving the biggest changes in marketing, but it`s emerging technologies which are enabling marketing`s response
    • The Customer is (A Hyper-connected) King - looking ahead, the customer as an individual will be the planet around which marketing revolves
    • Change management required for sustainable technology - enabled transformation
    • The Risks and Rewards of Real - Time Marketing
  • How SMAC (Social, Mobile, Analytics & Cloud Technologies) will dominate the Business IT Agenda
    • New possibilities since business is social across the enterprise and fused with motivated external communities
    • Cloud, data centres & infrastructure as growth engines - Think it, build it, tap into it
    • The creative power of analytics to drive new products, services & business models
    • Mobile & Social Marketing - Using data analytics and leveraging real - time information
    • Hidden talent : Ways to mobilize your brand advocates
    • Mapping the digital and physical customer journey and where mobile / social fits
    • Hybrid cloud and IT as a service broker / Cloud - client architecture / The era of personal cloud
  • The New Mar-Tech Decision Maker- The Connected Business Role of Marketing & Technology
    • CMTs as part strategist, part creative director, part technology leader, and part teacher
    • The daunting forces which gave rise to this job function
    • The power of people : Building `Deep Learning` communities
    • CMT`s as change agents, working within the function and across the company to create competitive advantage
    • The New CMT : Using crowdsourcing to deliver digital vision and product innovation
  • Sourcing and Installing the `Technology of Tomorrow` : Optimising Innovation
    • Working with existing suppliers to customise your existing systems to enhance production
    • Evaluating key areas of production that could be enhanced and sourcing appropriate technologies and / or IT systems
    • Optimising innovation capabilities in order to become more flexible, agile and responsive in your production
    • Strategies & innovation : Technology trends shaping the next era
    • Ensuring ROI on new technologies to get management buy - in

Past Events

Important

Please, check "Technology & Marketing Connect" official website for possible changes, before making any traveling arrangements

Event Categories

Business: Marketing & Sales
Technology: Information Technology (IT)

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