The Web Effectiveness Conference (WEC 2018) is dedicated to the big challenges facing online corporate communications teams.
The Web Effectiveness Conference (WEC 2018) covers topics such as:
- The state of the online nation
- A journey on the web and what I learned on the way
- The Insight Hub: putting benchmarking, surveys and analytics to work
- How the Internet of Things will change our content and our communication
- `Brand journalism` - how employees can help boost site with high quality contributions
- Gathering and generating good material from around the organisation
- The story of an online merger
- The art of persuasion
- The User experience surgery
