AdWords for eCommerce Boot Camp 2015 is a workshop that covers topics such as:
- Building a profitable campaign structure
- The AdWords auction
- Effective keyword research techniques
- The keys to maximum keyword coverage
- Ad writing skills that convert clicks to sales
- Ways to incorporate persuasive ad writing
- Shortcuts to using AdWords Editor offline
- Pro tips for using AdWords Editor
- Creating a confident bidding strategy
- How to determine the right bid for each keyword
- Using Google reporting to make optimizations in campaigns
- How to find the data to make campaign optimizations
- An introduction to the Google Display Network
- Targeting your audience on the Search Network
- The newest developments from Google – Dynamic Remarketing
- Remarketing – A must-have campaign for all retailers
AdWords for eCommerce Boot Camp 2015 is intended for attendees involved or interested in Ecommerce Business Owner and Marketing Manager.