7th Annual International Conference on Enterprise Marketing and Globalization (EMG 2018)

  • 2018

Description

The 7th Annual International Conference on Enterprise Marketing and Globalization (EMG 2018) covers topics such as:

  • Marketing ROI of online campaigns and social media
  • Maximising content marketing
  • Innovations in online marketing
  • Managing global brand, local market online
  • Creating a strong governance and internal strategy to fully capitalize on online initiatives and social media
  • Driving business efficiency and sales through online campaigns
  • Online lead generation
  • Successfully Facebook marketing strategies
  • Blogging for business success
  • Managing and optimising multi-channel marketing
  • Building and nurturing online communities
  • Maximising the power of your e-newsletter
  • Branding
  • Advertising/ marketing communication issues
  • Corporate responsibility, ethics and social responsibility
  • Conceptual models and theories
  • Electronic Marketing
  • Distribution channels
  • International and cross-cultural marketing
  • Innovation and new product development
  • Marketing strategies for halal certified products and services
  • Marketing research and research methodologies
  • Pricing issues and strategies
  • Personal selling and sales management
  • Services marketing
  • Retailing
  • Tourism marketing
  • Strategic marketing and market orientation
  • Social communications and advertising
  • Social marketing
  • Responsible consumption
  • Non profit marketing and fundraising
  • Sustainability and green marketing
  • Vulnerable consumers
  • Network analysis in social marketing
  • Public sector marketing and communication
  • `Relationship marketing` within social marketing
  • Social marketing in a community development context
  • Social Media and Marketing Budget Allocation
  • Social Media as Part of the Overall Company Strategy
  • New Product Development and Marketing Challenges
  • Social Media and Organizational Structure
  • Tools, techniques, organizatioal issues
  • Forecasting
  • Technology and marketing effectiveness, Interactive marketing tools and implications for firms
  • Marketing Strategy and Firm`s performance
  • Marketing decision support systems, Marketing information systems
  • Marketing analytics: Use of tools, building infrastructure, competence and capability
  • Business-oriented and consumer-oriented e-commerce
  • Branding strategies and impact on Consumers, Effect of Marketing Communication on Consumers and Brand
  • Customer Relationship Management, technology, systems and processes, metrics, implementation, CRM and organizational performance, governance
  • Distribution Channel Management: Multi-channel imperative and its Challenges and Prospects

The 7th Annual International Conference on Enterprise Marketing and Globalization (EMG 2018) brings together researchers, academicians, corporate leaders and executives to discuss the increasingly globalized marketplace.

Past Events

Important

Please, check "Annual International Conference on Enterprise Marketing and Globalization (EMG)" official website for possible changes, before making any traveling arrangements

Event Categories

Business: Innovations, Marketing & Sales

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