The 3rd Annual Market Access & Commercial Excellence Forum Asia 2015 covers topics such as:
- Navigating multiple market access patheways in Asia
- Implementing customer- centric commercial models in Asia
- Communicating product value
- Delivering value to self- pay patients
- How pharmaceutical and medtech companies are adjusting their business models, capabilities and approaches to ethically communicate value
- How the dynamic of Asias developed and developing healthcare systems is rapidly changing and how this effects healthcare demand
- How the increasing demand for evidence of budgeteffective health outcomes requires improved health economic evidence and market access capabilities in an Asian context
- How commercial teams are moving away from mass-sales force approaches to streamlined and Key Account Management approaches and to engage physicians with a value story
- How a growing middle class is key driver for market growth and what patients want and how can this be offered to them
The 3rd Annual Market Access & Commercial Excellence Forum Asia 2015 brings together senior attendees from global, emerging markets, regional & local levels of:
- Sales
- Commercial Excellence
- Market Access
- Marketing
- Health Economics & Outcomes
- Pricing & Reimbursement
- Regulatory Affairs
- Government & Stakeholder Relations
- Business Unit Heads