The 2nd B2B DemandGen Summit 2014 - 10th Marketing Event Series covers topics such as:
- Use Content to Generate Demand: How to support buying decision process
- B2B DemandGen New Benchmark & Dynamics Review 2013 - 2014
- Marketing is the New Sales!Be Modern Marketers
- Turning Buyer`s Insight into Buyer`s Foresight – Why Buyer Predictability is the Key Trend in B2B
- Demand Shape: Align your product/ service with client`s potential needs
- Master 3 Blocks in B2B DemandGen: Shape, Process, Sustain
- Demand Process for Engagement: Hook targeted buyers via both inbound and outbound channels
- Go-to-Market Strategy: Identify market demand with purchasing power on your products through channels
- Engage target influencers and decision makers: Look, listen and learn
- From Leads Gen to Demand Gen: How to engage your leads to drive demand
- Leads Nurturing: Join in the buyer`s journey
- Demand Process Transformation: From Engagement to Leads Nurturing
- Manage DemandGen via effective data management
- Get started to construct Leads Lifecycle Management System by using marketing automation
- Convert demands into sales opportunity
- Does CRM fit Leads Nurturing Campaign?
- Demand Process Measurement: What you really offer to sales?
- Sales & Marketing Alignment to generate more revenue
- Account-Based Marketing: Enhance your accounts loyalty to generate more demands
- Demand Sustain: Embrace your most loyal and valuable existing customers
The 2nd B2B DemandGen Summit 2014 - 10th Marketing Event Series brings together B2B Marketers in charge of or responsible for::
- B2B Social Media Marketing
- B2B Content Marketing
- B2B Email Marketing
- B2B EDM/Direct Marketing
- B2B Digital Marketing
- B2B Event Marketing
- B2B Product/Service Marketing
- B2B Online Marketing
- B2B Marketing Communication
- B2B Technology Marketing
- B2B Brand Engagement
- B2B Demand Generation