Commercial Controlling and Performance Management is a conference that provides an insight on how to drive value creation in sales and marketing with the right performance management strategy.
Commercial Controlling and Performance Management covers topics such as:
- The right measures to balance short-term profitability with long-term investment into growth
- Value creation in sales & marketing with the right analyses and data
- Value in e-commerce and online marketing
- The right systems and processes to deliver the analyses you need
- What it takes to be effective business partners to sales and marketing
