The Corporate Brand and Reputation Conference 2014 covers topics such as:
- Strategies for Building the IBM Brand Today: The Foundation for Successful Business and Employee Actions
- Navigating the Digital Landscape: How Brand Leaders Are Finding New Paths to Growth
- Social Apps and the Cloud: 3M’s Path to Digital Innovation
- Where Brand and Reputation Collide
- The "Higher Purpose" Campaign: How John Deere is Reaching Multiple Stakeholders
- Peer-Assist Panel: Solutions to Your Biggest Challenges
- Brand Usage: NASA’s Decision-Making Process
- Leading in Times of Crisis: Shell’s Story
- AAA’s Roadtrip to Brand Metrics
- The C-Suite’s Emerging Expectations for Global Brands
- Brand Leadership for the Future: The 21st Century Leader Mind Set and Skill Set
- Emerging Technologies: A Glimpse of The Probable
- Ventures into the Unknown: What the Orbital Perspective Teaches Us About Brand Leadership
The Corporate Brand and Reputation Conference 2014 brings together:
- Chief marketing officers
- Chief brand officers and their teams
- Leaders of public relations, marketing research, digital strategy and communications
- Marketing professionals
- Others with brand-management responsibilities, including HR and legal executives
