Crowdfunding in Advancement 2014 is a webinar that covers topics such as:
- Determining fit
- Resources
- Readiness
- Supplementing other crowdsourcing opportunities – giving circles, days of giving, peer-to-peer solicitation programs (reunion giving, class agents, etc.)
- Commitment
- Review of key crowdfunding statistics/trends
- Selecting a vendor
- White label, third-party hosted, or in-house development
- Higher ed-specific?
- Integration into overarching advancement strategy
- Student philanthropy considerations
- Cultural shift
- Counting gifts and donors
- Determining a leadership team
- Measuring success
- Getting started
- Marketing initiatives to alumni
- Selecting projects
- Challenges
- Soliciting gifts
- Other Institutional examples
Crowdfunding in Advancement 2014 brings together development and advancement professionals, especially those in marketing, annual giving and communications.
