Customer Experience


Customer Experience is dedicated to key issues that have impact on the design and delivery of a meaningful, consistent and rewarding customer experience, including:

  • Cross-channel and holistic approach to consistently deliver a branded customer experience
  • Quantification of difficult to measure customer experience initiatives to report impacts to the bottom line
  • Methodologies to determine behavioral drivers that define customer expectations
  • The value of new media channels in the creation of meaningful customer experiences
  • The use of service mapping to ensure the delivery of a consistent customer experience

Customer Experience brings together customer experience professionals.

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