Data Mining in Marketing DMM

Data Mining in Marketing DMM is a workshop that covers topics such as:

• Methods for User Profiling
• Applications in Marketing
• E-Marketing with Data Mining
• Mining Insurance Data
• Churn Management
• Logfile Analysis
• Online Targeting and Controlling
• Association Rules for Marketing Applications
• Juridical Conditions of E-Marketing, Online Targeting
• Behavioral Targeting
• New Trends in Online Marketing
• Control of Online-Marketing Activities
• Aspects of E-Mailing Activities and Newsletter Mailing