Developing and Using Personas in Higher Ed Marketing 2017 is an event dedicated to developing personas and integrating them into your marketing strategies.
Developing and Using Personas in Higher Ed Marketing 2017 covers topics such as:
- Data to look into to inform persona creation
- Elements of an effective persona
- Guidance for continually updating and integrating your personas into marketing strategy
- How personas can inform marketing planning, media decisions, content strategy, and design considerations
Developing and Using Personas in Higher Ed Marketing 2017 intended for attendees involved or interested in:
- Advancement/Fundraising
- Enrollment Management/Admissions
- Institutional marketing
- Central marketing
- Individual programs or departments
