Digital Psychology & Emotional Design - Training Week (San Jose)

  • 2022
  • ActionSpot sab jose, San Jose, CA, United States

Description

Digital Psychology & Emotional Design - Training Week (San Jose) is dedicated to psychological strategies that drive influential websites, apps, and campaigns.

Digital Psychology & Emotional Design - Training Week (San Jose) covers topics such as:

  • Science of persuasive design & optimization (made easy)
  • Persuasive psychology & digital media
  • Source credibility 1: digital source psychology
  • Setting realistic expectations for online influence
  • The core elements of audience influence
  • Auditing psychological architectures
  • Cognitive impacts, comprehensions, and schemas
  • Source credibility 2: influence factors
  • Decision support and behavioral economics
  • Visual factors in UX and persuasion
  • Trust, risk, security, and credibility
  • Motivating emotions and neuroscience
  • Navigational systems, UX, and efficacy
  • Training users with behaviorism
  • Managing dropout, attrition, and disinterest
  • Media impacts on digital persuasion
  • Social psychology & environmental factors
  • Psychological audits of websites and mobile apps
  • Building psychological wireframes and mocks
  • Using psychology in conversion rate optimization
  • Landing page psychology
  • How to combine psychological principles
  • Solo and social selling patterns
  • Building psychological architectures
  • Feedback-based psychological principles
  • Motivation and efficacy design patterns
  • Reinforcing and shaping user behavior
  • Ways of capturing user feedback
  • Building multi-channel engagement sequences
  • Goals, feedback, coaching, and gamification
  • Intro to emotional design
  • Audience journey mapping and funnel design
  • Emotional drivers of online behavior
  • The Emotion–Behavior Model
  • Sense perception and digital triggers
  • Mapping the full spectrum of emotions
  • The emotional quadrants that motivate behavior
  • How to measure emotional reactions to design
  • Shaping user habits with incentive systems
  • Reducing emotional, cognitive, and physical barriers
  • Designing for different personalities
  • Reverse-engineering emotional strategies
  • Defense mechanisms against manipulation
  • Emotion-driven wireframing
  • Neurotransmitters, core emotions, and interactive design
  • Relating with computers and conversational AI bots
  • External conversion metrics vs. your internal compass
  • Emotional design strategies for behavior change
  • Shaping behavior and engineering empathetic content

Digital Psychology & Emotional Design - Training Week (San Jose) brings together:

  • Usability and UI/UX professionals
  • Graphic designers and interactive designers
  • Digital marketing and advertising specialists
  • Content strategists and web writers
  • Product marketing managers
  • Digital project managers
  • Health promotion specialists
  • Conversion optimizers & researchers

Digital Psychology & Emotional Design - Training Week (San Jose) might be held in San Jose, CA, United States in 2022.

Venue

  • ActionSpot sab jose, 453 W San Carlos St,, San Jose, California, United States

More Details

Prices:
599-1249 US Dollar (Estimated)
Early registration date: 22 Aug 2021
Organizer:
AlterSpark
Website:

Future Events

  • Digital Psychology & Emotional Design - Training Week (San Jose) - 2022, ActionSpot sab jose, San Jose, CA, United States (89351)

Past Events

  • Digital Psychology & Emotional Design - Training (San Jose) - 06-10 Dec 2021, ActionSpot sab jose, San Jose, CA, United States (91933)

Important

Please, check the official event website for possible changes, before making any traveling arrangements

Event Categories

Business: Marketing & Sales
Health & Medicine: psychology
Technology: Internet

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