A New World Order In Shopper Marketing
Companies face a new world order in shopper marketing as consumers have evolved following the recent recession. The global financial turmoil caused a profound change in shopping behaviour: motivations, values and priorities are creating new shifts in the mechanics of commerce what s next? Social media, online technologies and mobile devices are changing the shopping experience: the consumer is now in control! This conference explores the crucial role of consumer insights in unlocking the new mindset of shoppers while focusing on leveraging business opportunities for brands and retailers around the world.
Visitors profile - Managers of Consumer/Shopper Insights Groups
- Shopper Insights Managers + Shopper Experience Manager
- Head, Directors and Managers of Marketing Intelligence
- Head, Directors and Managers of Market Research
- Marketing Directors, Managers and Market
