Getting Started: Using Social Media in Student Recruitment 2016 is a webinar dedicated to interacting more effectively with prospective & admitted students at various points of the enrollment funnel.
Getting Started: Using Social Media in Student Recruitment 2016 covers topics such as:
- Suspect vs. prospect: why is this stage important?
- Suspects
- "Opening the window": Conveying a sense of culture & community
- Building brand awareness
- Prospects
- Institutional examples
- Using student workers in social media outreach
- Engagement with prospective students: How much is too much?
- Admitted Students
- Institutional examples: Twitter, Instagram, and Snapchat
- Using social media as a yield strategy
- Characteristics of interactions with admitted students
- Institutional examples: Facebook, Twitter, and paid closed communities
