Integrated Marketing Communications for Annual Giving 2014 is a webinar that covers topics such as:
- Overview of campaign timeline
- Content checklist
- Content schedule
- Resourcing and planning
- Institutional background
- Moving to a more integrated approach
- Staffing structure
- Theme creation
- Campaign overview
- Stakeholders involvement
- Future program considerations
- Implementation
- Phonathon
- Direct mail
- Website
- Emails
- Video
- Social media
- Other communication points
Integrated Marketing Communications for Annual Giving 2014 is intended for annual giving and advancement marketing professionals.
