The International Congress on Contemporary Management & Marketing (ICCMM 2014) covers topics such as:
- Consumer Behaviour
- Contemporary Marketing
- Pricing Issues
- Product and Brand Management
- Logistics
- Marketing Channels
- Communications and Advertising
- Retailing Issues
- Marketing Strategy
- Customer Relationship Management
- Direct and On-line Marketing
- International Marketing
- Internet Marketing
- Technology Marketing
- Research Methods in Marketing
- Selling and Sales Management
- Mobile Marketing
- E-Commerce
- Ethical Issues in Marketing
- B2B Marketing
- Non-Profit Marketing
- Environmental Marketing
- Social Media Marketing
- Social Marketing
- Emerging Issues in Marketing
- Innovations in Marketing
- Hospitality Marketing
- Tourism Marketing
- Events Marketing
- Branding and Destination Imaging
- Aviation Marketing
The International Congress on Contemporary Management & Marketing (ICCMM 2014) brings together researchers, mathematicians, engineers and practitioners.
