Marketing the Banker in Today`s Competitive Environment - 4Ps of Marketing, Industry Life Cycle & Market Structure 2017

  • 17 Feb 2017
  • Webinar

Description

Marketing the Banker in Today`s Competitive Environment - 4Ps of Marketing, Industry Life Cycle & Market Structure 2017 is a webinar that covers topics such as:

  • The marketing concept and how it applies to marketing the bank
  • Marketing a bank, a bank department and yourself in today`s competitive economy
  • The 4Ps of marketing including product, place , price and promotion
  • How a bank can determine its target markets
  • Market structure and the bank`s customers
  • The industry life cycle and how this applies to the bank customer
  • The marketing models through case studies

Marketing the Banker in Today`s Competitive Environment - 4Ps of Marketing, Industry Life Cycle & Market Structure 2017 is intended for:

  • Relationship managers
  • Commercial lenders
  • Private bankers
  • Branch managers
  • Business owners
  • Business development officers
  • Risk managers and officers
  • Compliance managers and officers
  • Presidents / vice presidents
  • Controllers
  • Sales representatives
  • Managers / supervisors
  • Retail businesses owners
  • Marketing personnel
  • Stock room personnel
  • Maintenance and security employees
  • Business vendors

Past Events

Important

Please, check "Marketing the Banker in Today`s Competitive Environment - 4Ps of Marketing, Industry Life Cycle & Market Structure" official website for possible changes, before making any traveling arrangements

Event Categories

Business: Finance
Services: Banking

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