Marketing the Banker in Today`s Competitive Environment - 4Ps of Marketing, Industry Life Cycle & Market Structure 2017 is a webinar that covers topics such as:
- The marketing concept and how it applies to marketing the bank
- Marketing a bank, a bank department and yourself in today`s competitive economy
- The 4Ps of marketing including product, place , price and promotion
- How a bank can determine its target markets
- Market structure and the bank`s customers
- The industry life cycle and how this applies to the bank customer
- The marketing models through case studies
Marketing the Banker in Today`s Competitive Environment - 4Ps of Marketing, Industry Life Cycle & Market Structure 2017 is intended for:
- Relationship managers
- Commercial lenders
- Private bankers
- Branch managers
- Business owners
- Business development officers
- Risk managers and officers
- Compliance managers and officers
- Presidents / vice presidents
- Controllers
- Sales representatives
- Managers / supervisors
- Retail businesses owners
- Marketing personnel
- Stock room personnel
- Maintenance and security employees
- Business vendors