Marketing Your Planned Giving Program 2015 is a webinar that addresses
- Creating an integrated marketing and communications plan
- Auditing existing donor communications
- Determining your goals for the year
- Developing unique marketing campaigns using a three touchpoint model
- Developing your message
- Differentiating your message from other organizations
- Highlighting the human (rather than the technical) side of planned gifts
- Identifying donors to highlight - Developing key criteria (younger donors, interesting story idea), Working with major gift officers, Using this as a cultivation tool
- Measuring ROI on your marketing efforts
- Developing a comprehensive metrics dashboard
- Five key measures, including: Open rates, Response cards and Upgraded gifts
Marketing Your Planned Giving Program 2015 is intended for Planned and major gift officers and their marketing and communications counterparts.
