Persuasive Psychology for Interactive Design

Persuasive Psychology for Interactive Design is a workshop that covers topics such as:

  • Setting realistic expectations for online influence
  • Persuasive psychology & digital media
  • Auditing psychological architectures
  • Science of persuasive design & optimization (made easy)
  • Building emotional relations with digital media, technology & brands
  • The Persuasive Design Toolkit
  • Core elements of persuasive messages
  • Source credibility & trust
  • How different media control persuasive design options
  • Audience factors that make or break influence
  • Capturing user feedback, through sensors, research, APIs & more
  • Boosting impacts with style: simplicity, structure, framing, design & more
  • Social psychology & environmental factors
  • Persuasive techniques that depend on user feedback
  • Exercise: Identifying psychological ingredients
  • Networks, influencers & viral diffusion
  • Prototyping tools for campaigns & desktop/mobile engagement
  • Persuasive recipes: gamification, landing pages, selling & more
  • Optimization psychology & iterative improvement
  • Exercise: Building desktop/mobile applications that convert

Persuasive Psychology for Interactive Design is intended for:

  • Graphic designers and interactive designers
  • Usability and UI/UX professionals
  • Product managers and project managers
  • Digital marketing and advertising specialists
  • Developers for web and mobile
  • Health promotion specialists
  • Conversion optimization & marketing researchers

Future Events

Persuasive Psychology for Interactive Design 2020


Please, check the official conference website for possible changes, before you make any traveling arrangements

Prices are for evaluation only.

Other Events with Similar Categories

Other Events with Similar Location or Organizer