Description
Despite the current global economic climate the pharmaceutical sector in Central and Eastern European countries is thought to hold a promising future with absolutely no effect at all. The pharmaceutical industry is likely to grow in these countries mainly driven by the demand for innovative drugs and the increasing patient base. But the region s rapidly evolving market is faced with increased competition, the rules governing intellectual property, the threat of parallel importing and a fragmented pricing market resulting to an industry facing unprecedented challenges. pharmtech congress 2011 will be reflecting these trends and enabling participants to have a trusted platform for networking, learning and sharing best practices in order to gather market intelligence and ultimately help in developing their businesses.
