SFE Essentials: the Why, the What and the How 2013 addresses sales force effectiveness issues including:
- What great sales organisations do and how we can follow their example
- What does it really mean to enhance sales effectiveness?
- Driving sales force effectiveness initiatives with real impact
SFE Essentials: the Why, the What and the How 2013 brings together:
- Senior Executives
- Vice Presidents
- Directors and Managers of: Sales
- Heads
- Field force
- Sales & Marketing
- CRM
- HR
- Sales & Marketing Systems
- Sales Force
- CLM
- Patient Relationship Marketing
- E-Marketing
- E-Business
- Business units heads
- Product Managers
- Key Account Managers
- Sales Analysts
- Secondary Care
- Primary Care
- General Managers
- Training and Development
