Smarter Thinking for Annual Giving 2014 is a seminar dedicated to methods to make strategic, data-informed decisions to regain an academic institution competitive edge, including:
- Data analysis methods to assist in driving solicitation strategies
- Key segmentation strategies to maximize return on investment
- How to gather information beyond your database through efficient and effective survey techniques
- Essential elements needed to assess solicitation tool effectiveness
- Basic and advanced ways to utilize the information gained
Smarter Thinking for Annual Giving 2014 brings together annual giving managers, directors, and their team membe
