Social Media Crisis Management 2018 is a workshop dedicated to tools to prepare for and respond effectively to consumers over social media when an incident occurs.
Social Media Crisis Management 2018 covers topics such as:
- Questions and concerns expressed over social media to prevent them from escalating
- Key principles of incident and crisis management and what causes incidents to escalate
- Social media responses and measure effectiveness
- Tools and guides to help assess incidents and develop an effective response strategy
- Key skills in a realistic social media crisis simulation
Social Media Crisis Management 2018 brings together:
- Brand managers
- Consumer response managers and representatives
- Quality and technical managers
- Marketing managers
