The Successful Category Management 2017 is dedicated to A two-day workshop introducing the tools, processes and methodology required to deliver growth opportunities.
The Successful Category Management 2017 covers topics such as:
- Ow to use a range of category management tools to start delivering business results
- What category management is and the benefits of adopting category management ways of working
- The importance of shoppers and what affects their behaviour
- The category management process and how to implement each stage
- How to develop compelling category plans and initiatives by channel and format
