Social networks may not yet be obvious revenue generators, but companies are increasingly using them to enhance their marketing strategies, strengthen HR policies and boost internal communications.
The business value of social networks will provide rare strategic insights on how social networking is changing the way companies do business, an in-depth discussion of its real opportunities and challenges and a chance to network with like-minded peers.
Find out how to build your own social network investment strategy
Learn how to measure return on investment
Hear how to deal with unwanted brand exposure, digital protests and brandjacking
Innovate your marketing and customer relations strategies using social networks