Unlocking Over 50s Spend


Unlocking Over 50s Spend is a conference dedicated to advanced strategies to unlock the spending power of over 50s.

Unlocking Over 50s Spend covers topics such as:

  • Cut Through With The Right Multi-Channel Mix: Consistently reach your various audiences and align marketing spend with true consumption trends
  • Insights Into The Behaviours, Needs & Spending Habits Of Over 50s Personas: Unravel this diverse audience’s psyche and purchasing habits to boost your sales
  • Advanced Social Media Strategies: Turn social media platform and usage insights into authentic, relevant content and campaigns to unlock spending power
  • Trends In Over 50s’ Digital Behaviours: Delve into the online and device habits of various segments for accurate targeting
  • Engaging & Relevant Communications? Create best-in-class brand engagement and drive sales with messaging that truly resonates
  • Accurately Segmenting Over 50s: With such a wide variety of behaviours shown by 50+ audiences, how do you best profile, segment and target?
  • Unlocking The Purchasing Power Of The Over 50s: Investigating the true spending power of older audiences and tapping into this lucrative market
  • Attracting Younger Consumers: Broaden your consumer base, market to younger demographics and secure your future customer pipeline - without alienating anyone!
  • Accurate & Insightful Measurement: Ensure profitable activities with robust attribution and performance reporting

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Please, check the official conference website for possible changes, before you make any traveling arrangements

Prices are for evaluation only.

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