The Leading a Strategic Account Management Approach in Pharma MasterClass provides knowledge on how to develop and lead your organisational SAM/KAM strategy and through best practice tools and techniques.
The Leading a Strategic Account Management Approach in Pharma MasterClass covers topics such as:
- How to develop your KAM ambition from an outside/in perspective
- Multi-dimensional facets that define KAM
- How to develop patient-centric unmet needs to drive value in key accounts
- How to develop the strategic thinking of your account teams
- How cross-functional account teams operate vs individual functions
- How to identify and build an organizational capability assessment to drive the KAM program
The Leading a Strategic Account Management Approach in Pharma MasterClass brings together:
- Commercial Leads
- KAM Leads
- Sales Directors
- Business Unit Heads
- Commercial Excellence Executives
- Marketing Leads
- Medical Affair Executives
