Customer Experience Transformation: Gambling 2014 covers topics such as:
- Increasing customer engagement through social media and mobile apps
- Improving retention strategies to increase player lifetime value and loyalty
- Improving customer service through insight and analytics
- Implementing effective multi-channel management for customer experience excellence
- Securing buy-in internally to deliver customer experience goals and ROI
- Utilising customer experience technology and innovation to reduce customer churn
Customer Experience Transformation: Gambling 2014 brings together attendees from the gambling sector.
